Title | Football (30s) |
Agency | Above+Beyond |
Campaign | Bring the Game to Life |
Advertiser | Betway |
Brand | Betway |
Date of First Broadcast/Publication | 2015 / 8 |
Business Sector | Lottery & Gambling |
Story | The TV ad shows a Betway customer using the app on his mobile in everyday places such as at a train station and on a bus. The app transforms everything around him into the heightened reality of the world of football and he immediately feels he is drawn right into the heart of the action. |
Media Type | Television |
Length | |
Production Company | Ridley Scott Creative Group |
Editing Company | Final Cut |
Advertising Manager | Anthony Werkman |
Managing Partner | Nic Ost |
Creative Director | David Billing |
Associate Creative Director | Gareth Gray |
Associate Creative Director | Sam Shepherd |
Copywriter | Stuart Gittings |
Art Director | Michaela Pannese |
Account Director | Nic Ost |
Agency Producer | Christian Lobo |
Director | Robert Blishen |
Production Company Producer | Caspar Delaney |
Editor | Ben Harrex |
Sound Design Company | ENVY Advertising |
Director of Photography (DOP) | Magni Agustsson |
Media Agency | Starcom MediaVest |
Post Production | Nineteentwenty |