Wayfair - "Get it out of your head and into your home"

Jung von Matt London

Jung von Matt London London, United Kingdom

227

Brand: Wayfair
Country: United Kingdom

Advertiser: Wayfair

Title	Get it out of your head and into your home
Agency	Jung von Matt London
Campaign	Go Your Own Wayfair
Advertiser	Wayfair
Brand	Wayfair
Date of First Broadcast/Publication	2024 / 5
Business Sector	Online Retail, E-store
Story	The new spot ‘Get it out of your head and into your home’ tells the story of a woman who can’t stop thinking about furniture, so much so that she keeps encountering products in the most unexpected places, whether that’s on the tube or at the coffee shop. Finally, with the help of Wayfair, she’s able to realise her dreams and find the perfect furniture for her home.
Philosophy	Wayfair, one of the world’s largest online destinations for all things home, launches the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung von Matt LONDON for Wayfair.co.uk. The omni-channel campaign will launch across TV, OOH, Social Media, Email and Display and is accompanied by various Influencer collaborations to commemorate the launch. It emphasises the direction for the brand to champion its diverse product range. ‘Get it out of your head and into your home’ continues the Go Your Own Wayfair platform, and marks JvM LONDONs first work for Wayfair in the UK. The lead films were directed by Adam & Dave through Arts & Sciences. The campaign photography was captured by Kristy Noble through Pat Bates.
Media Type	Television
Length	31 seconds
Audio Post Production	750mph
Executive Creative Director	Charlie Hurst
Executive Creative Director	Marcos Gemal
Creative Director, Copywriter	Max Batten
Art Director	Marie Rothemund
Social Media Creative	Mohammed Elkateb
Agency Producer	Samara Zagnoiev
Agency Producer	Ralph Teichmann
Agency Producer	Antonia Duering
Account Manager	Ashley Horn
Advertising Manager	Carey Pearson
Advertising Manager	Mike Pearson
Advertising Manager	Nina Molnar
Advertising Manager	Stephanie Smith-Stabe
Advertising Manager	Edoardo Pappi
Advertising Manager	Magdalena Lindstedt
TV Art Director	Olivia Sauerwein
Advertising Manager	Patricia Perreira
Advertising Manager	Daniela Venturini
Production Company	Arts & Sciences
Directors	Adam & Dave
Producer	Tom Farley
Managing Director / Partner	James Bland
Production Service Company	Filmprodukcja
DP	Mateusz Dziekoński
Production Art Director	Ashling Johnson
Set Designer	Katarzyna Tomczyk
Set Design Assistant	Anna Mazgaj
Props	Filip Strzałkowski
Construction Manager	Marcin Jędrzejek
1st AD	Wiktor Prokopowicz
Focus Puller	Maciej Barański
Key Puppeteer	Konrad Czarnkowski
Costume	Wiola Uliasz
Costume	Marcin Żak
DIR / DP	Jakub Sztuk
1s AC	Jarosław Burger
Set Manager	Patryk Sadło
Post Production	Black Kite
Shoot Supervisor	Tito Fernandes
Colorist	George Kyriacou
VFX Lead	Marcus Moffatt
Post-production Producer	Phil Walley
Music	DaHouse
Music Composer	Wonder Bettin
Music Composer	Rodrigo Lemos
Music Producer	Wonder Bettin
Music Producer	Rodrigo Lemos
Music Producer	Lucas Mayer
Music Producer	Silvio Erne
VO Artist	Tony Horkins
Sound Design and Mix	Sam Ashwell
Sound Design and Mix	Jake Ashwell
Sound Producer	Olivia Ray
Still photographer	Kristy Noble
Photographer's Agent	Pat Bates
Lighting Assistant	Pim van Baalen
Digital Tech	Phil Hardman
Retoucher	Ela Calin