Title | McBike |
Title (original language) | McBike |
Agency | DDB Argentina |
Campaign | McBike |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2015 / 6 |
Product | fast food |
Business Sector | Restaurants & Fast Food |
Tagline | I'm lovin' it |
Story | Conocé McBike, un producto innovador para los fanáticos de McDonald’s que eligen la bicicleta como su medio de transporte favorito. Pasá con tu bici por el AutoMac y disfrutá de tu McCombo preferido en cualquier lugar gracias al nuevo packaging que diseñamos especialmente para vos |
Media Type | Case Study |
Length | |
Chief Creative Officer | Hernan Jauregui |
Creative Director | Walter Ioli |
Account Director | Sebastián Zuddio |
Creative Director | Leo Orsolini |
Creative Director | Juan Calvo |
Account Supervisor | Gonzalo Semperena |
Director, Digital Marketing | Florencia Lujani |
Client Services Director | Thomas Sonberg |
Art Director | Kasper Dohlmann |
Copywriter | Clara Prior-Knock |
Account Manager | Katja Thorhauge |
Social Media Manager | Gabriela Fernandez Sanchez |