Title | What We Do Next - This Generation |
Agency | Saatchi & Saatchi |
Campaign | What We Do Next |
Advertiser | Deutsche Telekom AG |
Brand | Deutsche Telekom |
Date of First Broadcast/Publication | 2020 / 8 |
Business Sector | Telecommunications Services |
Story | The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security. |
Media Type | Digital |
Length | |
Market | United States, Poland |
Soundtrack | ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell |
Sound Production | Factory Studios |
Chief Brand Officer | Ulrich Klenke |
Vice President (VP) | Wolfgang Kampbartold |
Advertising Manager | Ayten Pekerman |
Advertising Manager | Maren Ruddat |
Advertising Manager | Daniel Jaeger |
Advertising Manager | Ralf Luelsdorf |
Advertising Manager | Kathleen Karrer |
Global Chief Creative Officer | Kate Stanners |
Chief Creative Officer | Guillermo Vega |
Executive Creative Director | Franki Goodwin |
Executive Creative Director | William John |
Copywriter | Mia Silverman |
Copywriter | Francesco Grandi |
Art Director | Mia Silverman |
Creative Producer | Nayab Malik |
Agency Producer | Jodie Sibson |
Agency Producer | Ally Dean |
Head Of Planning | Sam Wise |
Planning Partner | Mathieu Abet |
Senior Planner | Laura Pugh |
Client Services Director | Clare Shaw |
Business Leader | Anne Schlicht |
Account Director | Terri Turner |
Account Manager | Cali Fish |
Design Lead | Talveer Uppal |
Designer | Nicholas Pires |
Photographer | Vincent Haycock |
Production Company | Somesuch |
Producer | Elly Camisa |
Executive Producer | Tash Tan |
PM | Max Harrison |
Costume | Larissa Bechtold |
Production Service Company | Somesuch LA |
Line Producer | Youree Henley |
Production Designer | Chris Jones |
Production Service Company | Papaya Films |
Line Producer | Marta Spychalska |
Production Designer | Paulina Szpila |
Director | Vincent Haycock |
Director of Photography (DOP) | Mátyás Erdély |
Sound Designer | Dan Beckwith |
Post Production | ETC |
Post-production Producer | Jon Purton |
Colorist | Luke Morrison |
Post Production | Prodigious UK |
Post-production Producer | Libby Orrett |
Editor | Ben Matthews |
Sound | Michael Powell |
Talent Management | Thorsten König |
Talent Management | Miracle Music |
Talent/Actors | Billie Eilish |
Talent Manager | Danny Rukasin |
Talent Manager | Laura Ramsay |
Talent Manager | Brandon Goodman |
Talent Creative Direction | Michelle An |
Talent Creative Direction | Chelsea Dodson |
Hair | Tammy Yi |
Make-Up Artist | Rob Rumsey |
Wardrobe Stylist | Samantha Burkhart |
Stylist Assistant | Damien Lloyd Regalado |
Influencer Management | Pulse Advertising |
Campaign Manager | Daniela Kühr |
Account Manager | Julia Ulatowska |
Senior Key Account Manager | Natalia Marcinkowska |
Campaign Manager | Rona Schulz |
Senior Key Account Manager | Geraldine Ladewig |
PR Agency | Proud Robinson + Partners |
PR Business Director | Lucy Boyd |
PR Account Manager | Lara Mcwilliam |
PR Senior Account Manager | Joe Connolly |
PR Junior Strategist | Rebecca Ritchie |
PR Account Executive | Cynthia Gilbert |