| Title | Materna - tips for moms to be |
| Agency | J. Walter Thompson Israel |
| Campaign | TIPS FOR MOMS TO BE |
| Advertiser | Materna |
| Brand | Materna |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Baby Food |
| Story | Materna is the leading brand for baby food in israel. Materna's new bilboard integrates a huge digital screen inside a sign. the screen connects directly to the brand facebook page where mothers can give their best first tips for moms to be. the tip can also be sent directly by sms. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Creative Director | Assaf Katz |
| deputy ceo | Yahav Draizin |
| Chief Executive Officer (CEO) | Yoram Dembinsky |
| Copywriter | Noam Krauza |
| vp stategy | Shmulik Kitainik |