| Title | Mums and Maids |
| Agency | Ogilvy Singapore |
| Campaign | #IGiveaDayOff |
| Advertiser | Transient Workers Count Too |
| Brand | TWC2 |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Approximately 40% of Singapore’s 222,500 domestic workers do not have a weekly day off, despite a law coming into effect in January 2013 making it mandatory. To pledge your commitment to giving domestic workers their legal days off, visit http://www.igiveadayoff.org/ Thank you to all the families that participated to advocate for this cause.--"What may help the bonding with your child is also a fundamental worker’s right: a weekly day off."- Transient Workers Count Too, TWC2. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Eugene Cheong |
| Executive Creative Director | Nicolas Courant |
| Copywriter | Fabio Montero |
| Art Director | John-John Skoog |
| Art Director | Kairong Ku |
| Art Director | Marcos Gemal |
| Production Company | H&O |
| Executive Producer | James Brook-Patridge |
| Producer | Amanda Zhang |
| Producer | Adele Huang |
| Producer | Alexis Lefort |
| Director | Jason Joseph |
| Editor | Koon Lim |