Title | Yoga |
Agency | FCB Canada |
Campaign | Swedish Car |
Advertiser | Toronto Jewish Film Festival |
Brand | Toronto Jewish Film Festival |
Date of First Broadcast/Publication | 2015 / 4 |
Story | Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival. |
Philosophy | That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive. Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it. The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for. |
Media Type | Television |
Length | |
Producer | Tony DeSousa |
Director of Photography (DOP) | Doug Koch |
VP Group Creative Director | Jeff Hilts |
Chief Executive Officer (CEO) | Tyler Turnbull |
Chief Creative Officer | Jon Flannery |
Account Planning | Mona Chammas |
Account Planning | Heather Segal |
Writer | Joseph Vernuccio |
Writer | Dave Hayes |
Writer | Sabiha Chaudry |
Writer | Krystle Mullin |
Writer | Dave Delibato |
Art Director | Naeem Walji |
Art Director | Rob Dean |
Account Service | Marci Mancinelli |
Account Service | Sunil Sekhar |
Print Production | Victor Carvalho |
Project Management | Kinga Karadi |
Project Management | Rameez Al Aghbar |
Traffic | Stefanie Saganski |
Production | Fuel Studio |
Director | Alex Ogus |
Executive Producer | Peter Grech |
Executive VFX Producer | Laurie Kerr-Jones |
VFX Producer | Jodie Moore |