Title | Baby Scan 5 |
Agency | adam&eveDDB |
Campaign | Baby Scan |
Advertiser | Unilever |
Brand | Marmite |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Food |
Tagline | Lover or Hater |
Philosophy | Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater. The TV spot is accompanied by activity across OOH, press and social, encouraging the public to sign up to the study and have a scan with one of the UK’s leading ultrasound clinics, Window to the Womb, that could reveal whether they are expecting a Marmite lover or hater. |
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Production Company | Biscuit Filmworks UK |
Post Production | Absolute Post |
Audio Post Production | Factory Studios |
Advertising Manager | Georgina Bradford |
Advertising Manager | Shannon Lennon-Smith |
Advertising Manager | Annabelle Terry |
Chief Creative Officer | Richard Brim |
Creative Director | Ant Nelson |
Creative Director | Mike Sutherland |
Copywriter | Frances Leach |
Art Director | Christopher Bowsher |
Joint Head of Integrated Production | Nikki Cramphorn |
Senior Planner | Liora Ingram |
Junior Planner | Lucy Wilson |
Chief Executive Officer (CEO) | Tammy Einav |
Managing Partner | Tom White |
Account Director | Max Sullivan |
Project Manager | Ian Hughes |
Project Manager | Amy Waldman |
Project Manager | Linda-Aileen Macfarlane |
Media Agency | Mindshare Europe |
Media Business Director | Tess Domenet |
Media Account Manager | Anna Mason |
PR Agency | W Communications |
PR Campaigns Director | Grace Jackson |
PR Associate Director | Jessica O’Donohoe |
PR Account Director | Paige Hartley |
PR Account Manager | Ella Bull |
Director | James Rouse |
Producer | Benji Howell |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Head of Production | Polly Du Plessis |
Production Manager | Tim Steele |
Director of Photography (DOP) | Alex Melman |
Casting Director | Thom Hammond |
Production Designer | Niamh Coulter |
Wardrobe Stylist | Selina Wong |
Hair and Makeup | Michele Bayliss |
Editing Company | Work Editorial |
Editor | Neil Smith |
Executive Post Producer | Chris Batten |
Executive Post Producer | Sally Heath |
Post-production Producer | Maddie Godsill |
Colorist | Matt Turner |
Look Dev/ R&D | Gustavo Ribeiro |
VFX Supervisor and Flame Lead | Ben Robards |
Flame & Nuke Lead | Chris Tobin |
Nuke Artist | Harvey David |
Nuke Artist | Tommy Coulter-Lister |
Flame Artist | Richard Greenwood |
Flame Artist | James Corden |
CG Artist | Keith Rogers |
CG Artist | Rebekah King-Britton |
CG Artist | Patrick Keogh |
CG Artist | Ollie Grant |
CG Artist | Megan McLean |
Audio Post Production | Jon Clarke |
Audio Producer | Deborah Whitfield |
Design Studio | King Henry Studios |
Founder/Partner | Carolyn Henry |
Design Director | Scott Silvey |
Lead Retoucher | Charlie Townsend |
Studio Project Manager | Dan Sandalls |
Artworker | Dave Callow |
Integrated Producer | Jaki Jo Hannan |
Photographer's Agent | Boutique Artists |
Photographer | Charlie Surbey |
Senior Integrated Producer, C&A | Gareth Evans |
Studio Support, C&A | Gary Halfacre |
PA/Team Assistant | Phoebe Jebb |