O2 - "Only O2/Roaming"

VCCP

VCCP Global

3869

Brand: O2
Country: United Kingdom

Advertiser: Telefónica

Title	Only O2/Roaming
Agency	VCCP
Campaign	Only O2/Roaming
Advertiser	Telefónica
Brand	O2
Date of First Broadcast/Publication	2024 / 5
Business Sector	Telecommunications Services
Story	The second phase of the Only O2 campaign series, Only O2/Roaming switches focus from the rewards and experiences available on Priority to O2’s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday - without the worry of roaming charges. Working with the same director and mirroring the visual approach of the previous campaign, the new creative highlights spontaneous and authentic moments from a European road trip and draws on instances where holidaymakers would use their phone without having to think about it. The 60” AV follows Bubl and the family as they navigate their way around Italy and Greece; checking directions, looking up idyllic sunset spots, finding language tips to communicate with locals and staying in touch with friends and family back home - all thanks to inclusive EU roaming on O2. With this year expected to be the busiest ever for travel, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they’ll find WiFi. Through its customer-first offering, O2 customers could save around £100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments. VCCP’s global content creation studio Girl&Bear once again worked with director duo thirtytwo and Anonymous Content on the new ‘Roaming’ film. Creative digital agency Bernadette also worked across the integrated campaign to bring digital, social and online elements to life.
Media Type	Television
Length	60 seconds
Advertising Agency	VCCP
Production Company	Anonymous Content
Marketing	Simon Groves
Marketing Director	Simon Valcarcel
Executive Creative Director	Chris Birch
Executive Creative Director	Jonny Parker
Deputy Executive Creative Director	David Masterman
Creative Team	James Lucking
Creative Team	Emie Pham
Creative Team	Filipe Birck
Senior Producer	Ed Mueller
Business Director	Alistair Nichols
Account Director	Jonathan Andrews
Planning Director	Lotte Jones
Director	thirtytwo
Executive Producer	Daisy Mellors
Producer	George Saunders
Production Manager	Rachael Donson
Director of Photography (DOP)	Magnus Jønck
Post	Cameron Gray The Mill
Post Production	Polly Roberts
Post Production	Jamie Hughes
Special Effects / VFX	Vanessa DuQuesnay
Producer	Dan Kreeger
Audio Post	Pink Factory
Sound Engineer	Anthony Moore
Producer	Beth Massey
Music Supervision	FNG Nutella JT (Composer: Jason Tarver @ Finger Music)
Post	Bruce Bear
Post	Girl&Bear
Production	Bruce Bear
Production	Girl&Bear
Studio Manager	James Perry
Designer	Tegan Barnes
Retoucher	Tash Parsons
Retoucher	Pete Stedman
Creative Producer	Paul Stokoe
Photographer	Will Corry
Digital Agency	Bernadette Murray
Digital Producer	Francesco Segramora
Digital Design	Dexter Marshall
Director of Advertising	Richard Bown
Advertising Manager	Abigail Ridgwell
Advertising Manager	Ben Jobson
Advertising Manager	Natasha Evans
Advertising Manager	Jamie Glazer
Account Planner	Alex Orton
Editor	Eve Ashwell
Producer	Daniel Brehemy
Colorist	Simone Grattarola
Studio Manager	Sam Weight
Artworker	Liam Leal
Design Director	Adam Edwards
Integrated Creative Director	Charlotte McCluskey
Creative Producer	Sam Redwood
Photographer Assistant	Joshua William
Digital Design Director	Gilles Bestlety
Client Business Director	Will Maclure
Agency Account Manager	Anneka Williams
Digital Account Director	Afroditi Kritzali
Agency Account Manager	Miranda Roberts
Partnerships Director	Ria Burke