| Title | Thank you Mom |
| Agency | FCB London |
| Campaign | Thank you Mom |
| Advertiser | Pearson Education |
| Brand | Project Literacy |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy. |
| Media Type | Web Film |
| Length | |
| Copywriter | Martin Mcallister |
| Art Director | Julia Ferrier |
| Account Director | Helena Georghiou |
| Account Manager | Charlie Griffith |
| Strategy Director | Julie Lagan |
| Social Media Manager | Laura Visick |
| Social Media Manager | Chloe Belloin |
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