| Title | Out of the dark |
| Agency | AMV BBDO |
| Campaign | Out of the dark |
| Advertiser | Proviz 360 |
| Brand | Proviz REFLECT 360 jacket |
| Posted | December 2014 |
| Business Sector | Sportswear |
| Story | 'Out of the Dark' is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. see the work at http://outofthedark.tv |
| Media Type | Television & Cinema |
| Length | |
| More Information | http://outofthedark.tv |
| Creative Director | Toby Allen |
| Copywriter | Toby Allen |
| Art Director | Jim Hilson |
| Agency Account Manager | Charlie Nelson |
| Agency Producer | Katie Dolan |
| Production Company | Caviar Digital |
| Creative Director | Falk Eumann |
| Director | Emile Rafael |
| Producer | Katie Dolan |
| Post-production Company | CherryCherry |
| Digital Producer | Bas Schutte |
| Technical Director | Sun Komen |
| Music Composition | Kyle Ross |
| Music Composition | Engine Number 9 |