Title | I skip leg day |
Agency | BBDO Berlin |
Campaign | I skip leg day | The smart ebike |
Advertiser | Smart |
Brand | Smart |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Other Vehicles |
Tagline | the need for muscles is passé! |
Story | Never skip leg day... unless you ride a Smart ebike! |
Philosophy | Watch this hilarious video by BBDO Berlin featuring a bunch of body builders with massive upper parts and thin, slim legs going around and singing on their Smart bike - the need for muscles is passé! “Never skip leg day”, they say. Unless you ride a smart ebike: The electric drive assists the muscle power and you will master even the toughest routes effortlessly. |
Media Type | Television |
Length | |
Production Company | Bigfish Film Production |
Creative | Wolfgang Schneider |
Creative | Jan Harbeck |
Creative | Ton Hollander |
Creative | Tobias Feige |
Creative | Daniel Haschtmann |
Creative | Timo Fiebig |
Creative | Shelley Lui |
Account Management | Dirk Spakowski |
Account Management | Sebastian Schlosser |
Account Management | Mario Friedmann |
Account Management | Claudia Bach |
TV Department | Allison Markert |
TV Department | Alexander Geier |
Director | Tobias Perse |
Director of Photography (DOP) | Carlo Jelavic |
Editor | Kai Kniepkamp |