| Title | Lion |
| Agency | Raro! |
| Campaign | Tobacco Abuse |
| Advertiser | Associação de Apoio ao Portador do Câncer de Presidente Prudente |
| Brand | AAPC |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Cancer kills faster. |
| Media Type | |
| Creative Director | Gustavo Grael |
| Copywriter | Gustavo Grael |
| Art Director | Arthur Siscoutto |
| Illustrator | Matheus Fernandes |