Title | Fishes |
Agency | AlmapBBDO |
Campaign | Fishes |
Advertiser | Veja |
Brand | Veja |
Date of First Broadcast/Publication | 2016 |
Business Sector | Media, Publishing & Production |
Story | Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not. VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material. |
Media Type | Television & Cinema |
Length | |
General Creative Director | Luiz Sanches |
Executive Creative Director | Bruno Prosperi |
Creative Director | Gola BJ Nogueira Pernil |
Creative Director | André Gola |
Copywriter | Rodrigo Resende |
Art Director | Renato Butori |
Production | Clan VFX |
Audio | Cabaret |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
RTVC | Fernando Yamanaka |
Client Supervisor | FernandaAntonelli |
Client Supervisor | Ana Clara Grana |
Client Supervisor | Beatriz Almonacid |
Client Supervisor | Beatriz Sztamfater |
Account Planner | Cintia Gonçalves |
Account Planner | Sérgio Katz |
Account Planner | Denis Camargo |
Account Planner | Ana Beatriz Nunes |
Advertising Manager | Walter Longo |
Advertising Manager | Tiago Afonso |
Advertising Manager | Andrea Abelleira |
Advertising Manager | Keila Arciprete |
Media Director | Cassiano Oliva |
Media Director | Dener Lages |
Media Director | Thabata Hidalgo |