| Title | Share it with a hater |
| Agency | &Co. / NoA |
| Campaign | Share it with a hater |
| Advertiser | Lakrids by Bulow |
| Brand | Lakrids by Bulow |
| Posted | November 2022 |
| Product | Liquorice covered in chokolade |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | The campaign is built on the insight that half of the world doesn’t like liquorice, but we believe that when people taste LAKRIDS BY BÜLOW, most change their minds. So, the small Danish liquorice brand has set out on an absurd mission – they want to give anyone a free sample. But you must promise to share it with someone who hates it! We ask people all around the world to sign up to get a free sample of liquorice that they can share with a hater and hopefully change their minds.THE CHALLENGEMaking liquorice a sweet of choice in international markets with little or no preference for this category.We created a creative platform where LBB can communicate their mission and help LBB create or deepen awareness of LBB as an iconic, gourmet liquorice. |
| Media Type | Digital |
| Creative Director | Robert Cerkez |
| Copywriter | Johan Køhler |
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