| Title | Imagine With Petacos |
| Agency | DDB Worldwide Colombia |
| Campaign | Imagine with Petacos |
| Advertiser | Bavaria Brewery |
| Brand | Poker Beer |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Poker, the beer of friendship, is implementing an innovative initiative to support one big group of friends, shopkeepers, by transforming neighborhood stores into entertainment spaces. According to recent data, there are more than 500,000 neighborhood stores in Colombia. And when these stores create spaces for friends to gather, their sales can increase by up to 15%. But there's a problem: only 4% of shopkeepers have the necessary resources to acquire furniture that allows the creation of entertainment spaces in their stores. However, most of them have Poker beer PETACOS, which are essential for beer distribution in Colombia, since the primary consumption here is of returnable bottles. That's how "Imagine it with Petacos" was born, a modular design system that uses PETACOS to create functional furniture adaptable to any space. Shopkeepers are able to obtain additional pieces to build tables, foosball tables, bars, chairs, pool tables, and much more through BEES, ABInBev’s digital B2B platform, where they accumulate points and redeem them for more furniture. |
| Media Type | Television |
| Length | |
| President | John Raúl Forero |
| Chief Creative Officer | John Raúl Forero |
| Managing Director | Javier Ducuara |
| Chief Creative Officer | Joffre Carmona |
| Chief Executive Officer (CEO) | JOSE MENDOZA |
| Art Supervisor | Rigo Abello |
| Chief Strategy Officer | Juan Isaza |
| Chief Marketing Officer (CMO) | Alvaro De Luna |
| Marketing Director | Mariana Cárdenas |
| Brand Manager | Eric Bernard |
| Creative Director | Francisco Jimenez |
| Creative Director | Luis Amaya |
| Art Supervisor | Javier Soler |
| Creative Director | Charles Andara |
| Art Director | Andrés Sánchez |
| Art Director | Samuel Tamayo |
| Art Director | Santiago Felipe Barreto Alvarado |
| Art Director | NATALIA CASTRO |
| Motion | Edition Lammerhuber |
| Director | Gina Medina |
| Chief Executive Officer (CEO) | Xavier Serrano |
| Managing Director | Jacobo Álvarez Sandoval |
| Creative Vice President | Christian Tufano |
| Creative Vice President | Juan Valero |
| Chief Experience Officer | Quimet Brugues |
| Account Director | Mauricio Álvarez |
| Vice President (VP) | Juan Carlos Chaves |
| Project Manager | Lina Barajas |
| Partner Portfolio Management | Mónica Sanin |
| Creative Director | Brenda Catalina Jácome |
| Account Executive | María Alejandra Gómez |
| Art Director | Felipe Villalobos Muñoz |
| Copywriter | Mayra Granados |
| Art Director | Mariangeles Valero |
| Art Director | Daniela Carranza |
| Art Director | Peter Soto |
| Art Director | Alejandro Porras |
| Art Director | John Guarnizo |
| Art Director | Alvaro Pedraza |
| Art Director | Cristian Chacón |
| Art Director | Hugo Bohorquez |
| Art Director | Maria Camila Corredor |
| Art Director | Wolmar Tellez |
| Art Director | Jhonatan Salguero |
| Art Director | Ingrid Pineda |
| Art Director | Sebastian Mora |
| Art Director | Bryan González |
| Art Director | Luis Barrios |
| Art Director | Diana Patricia Colorado |
| Art Director | Alejandro Silva |
| Copywriter | Angélica María de la Hoz |
| Graphic Designer | Sebastián Toro |
| Copywriter | Daniela Barrera |
| Digital Design | Oskar Alex Pulgarin |
| Copywriter | Sebastián Rengifo |
| Art Director | Liliana Patricia Giraldo |
| Copywriter | Andrea Pinilla |
| Copywriter | Nicolás Franco |
| Art Director | Paula Andrea González |
| Associate Creative Director | Deivi Moreno |
| Associate Creative Director | Camilo Garzón Rengifo |
| Motion Graphic Designer | Jim Salcedo |
| Copywriter | Daniel Cante |
| Associate Creative Director | Diego Felipe Jiménez |
| Executive Producer | Tatiana Oliver |
| Audio Engineer | Diego Cáceres |
| Producer | Marcela Zabaleta |
| Executive Producer | Will Ardila |
More Work
SEE ALLPizza & Poker Call
- BRAND:
- Poker Beer
- AGENCY:
- DDB Worldwide Colombia