| Title | Nooks and Crannies |
| Agency | GSD&M |
| Campaign | Partners in Pethood |
| Advertiser | PetSmart |
| Brand | PetSmart |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Drugstores, Specialty Stores |
| Story | Fashion-forward pet parents know that life is a catwalk – particularly for their dogs. Pethood is finding the caring groomer who “gets it” and knows exactly what your dog is going for. |
| Philosophy | The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris. |
| Media Type | Television |
| Length | |
| Editing Company | MacKenzie Cutler |
| Director | Christopher Guest |
| Production Company | GO Films |
| VP Marketing Communications | Shane McCall |
| Director, Traditional Creative | Valerie Lederer |
| Assoc. Creative Manager, Traditional Creative | Tara Niederhaus |
| Dir., Marketing Strategy and Nat’l Promotions | Debbie Beisswanger |
| Creative Manager- Store Environment | Chris Windsor |
| Project Manager, Salon Strategy | Megan Mouser |
| Group Creative Director/Art Director | Scott Brewer |
| Group Creative Director/Writer | Ryan Carroll |
| Assoc. Creative Director/Art Director | Ross Aboud |
| Assoc. Creative Director/Writer | Kevin Dunleavy |
| Art Director | Morgan McDonald |
| Writer | Scott Chalkley |
| Agency Producer | Abigail Hinojosa |
| Associate Agency Producer | Adriane Weist |
| Business Manager | Lindsay Wakabayashi |
| SVP/Managing Director | Scott Moore |
| Account Director | Sabia Sidiqi |
| Account Supervisor | Ben Creasey |
| Account Manager | Nadia Elias |
| Managing Director | Gary Rose |
| Executive Producer | Adam Bloom |
| Executive Producer | Catherine Finkenstaedt |
| Line Producer | Mark Hyatt |
| DP | Kristian Kachikis |
| Editor | Gavin Cutler |
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