| Title | Portfolio – no red traffic lights |
| Agency | McCann London |
| Campaign | Portfolio – no red traffic lights |
| Advertiser | Cereal Partners UK |
| Brand | Nestle Cereals |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Breakfast Cereals |
| Philosophy | Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast choices easier for parents. The nutritional value of packaged food – particularly cereals – has come under greater scrutiny in recent years, with a great deal of consumer misunderstanding around the use of the traffic light system. This campaign forms part of Nestle Cereals’ wider nutrition platform McCann London created earlier this year – ‘More Choice, Less Worry’ – which plays into the meaningful role of reassuring consumers at a confusing time and supports Nestle Cereal’s purpose of making breakfast better. |
| Media Type | Packaging, Branding & Design |
| Advertising Manager | Toby Baker |
| Advertising Manager | Sarah Fordy |
| Advertising Manager | Harriet Page |
| Advertising Manager | Ravinder Randhawa |
| Advertising Manager | Jack Showell |
| Chief Strategy Officer | Theo Izzard-Brown |
| Creative Director | Greg Mullen |
| Managing Partner | Tommy Smith |
| Account Director | Joely Buxton-Smith |
| Strategy Director | Rebecca Priest |
| Creative Team | Ran Stallard |
| Creative Team | Jack Watts |
| Creative Team | Holly Thomas |
| Project Manager | Sophie O’Brien |
| Head of Design | Lisa Carrana |
| Senior Designer | Matt Manlove |
| Designer | Lauryn Raymond |
| Designer | Danny Elliot |
| Production Company | Craft Worldwide Spain |
| Production Company | CRAFT |
| Director / DOP | Nick Kirkham |
| Senior Client Director | Joe Michaelides |
| Account Director | Maria Contreras |
| Producer | Lois McLennan |
| Print Producer | Matt Lodge |
| Print Project Manager | Cristina Schlangen |
| Project Manager | Constanza Marinelli |
| Digital Project Manager | Paola Fernández Expósito |
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