Alejandro Gutierrez
Art Director at LePub Amsterdam
Amsterdam, Netherlands
TitleThe Last Feat of Quiñones
Agency
Campaign Quiñones' Last Feat
Advertiser JetSmart Airlines
Brand JetSMART
Date of First Broadcast/Publication 2022 / 9
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy José Quiñones was the most important aviator in the history of Peru and the face of the 10 soles bill for 30 years until he was replaced a few months ago by singer-songwriter Chabuca Granda. In this context, Potro Lima created "La última hazaña de Quiñones", to launch the low cost airline Jet Smart in Peru with a great offer that honored the country's most important aviator: an offer of flights at 10 soles, or rather at "one Quiñones" ..... And the tickets flew.
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Creative Director
Planner
Account Director
Account Executive
Account Executive
Production Company
Director
Agency Producer
Advertising Manager
Advertising Manager
Advertising Manager

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