Title | The Last Feat of Quiñones |
Agency | Potro |
Campaign | Quiñones' Last Feat |
Advertiser | JetSmart Airlines |
Brand | JetSMART |
Date of First Broadcast/Publication | 2022 / 9 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Philosophy | José Quiñones was the most important aviator in the history of Peru and the face of the 10 soles bill for 30 years until he was replaced a few months ago by singer-songwriter Chabuca Granda. In this context, Potro Lima created "La última hazaña de Quiñones", to launch the low cost airline Jet Smart in Peru with a great offer that honored the country's most important aviator: an offer of flights at 10 soles, or rather at "one Quiñones" ..... And the tickets flew. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Diego Livachoff |
Creative Director | Iván Mallqui |
Creative Director | Alejandro Gutierrez |
Planner | Paola Tealdo |
Account Director | Ivana Chavez |
Account Executive | Marcela Belli |
Account Executive | Lucia Hartmann |
Production Company | Espíritu |
Director | Jorge Carmona |
Agency Producer | Monica Torres |
Advertising Manager | Taryn Meyer |
Advertising Manager | Oriana San Martín |
Advertising Manager | Victor Mejia |