Title | Don't Go From A to Boring |
Agency | Publicis Sapient |
Campaign | From A to X |
Advertiser | Fiat |
Brand | Fiat 500X |
Date of First Broadcast/Publication | 2014 / 11 |
Story | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
Media Type | Outdoor/Out of Home |
Creative Director | David Charles |
Senior Manager, Program Management | Juan Serrano |
Associate Creative Director | Jeff Beberman |
Creative Director | Boris Stojanovic |
Client Services Director | Alan Clisch |
Senior Interactive Developer | Rafael Jimenez |
Associate Creative Director | Paul Amelchenko |
Associate Creative Director | Evan Oremland |
North America COO | Gary Koepke |
Designer | Pamela Roca |
Art Director | Stacey Fredrickson |
Senior Associate Producer | Christine Cafiero |
Manager Interactive Developer | Marlon Munoz |
Designer | Daniel Gonzales |
Designer | Sergio Gomez |
Interactive Program Management | Jacinta Yong |