| Title | Tough |
| Agency | Howatson+Company |
| Campaign | GMHBA |
| Advertiser | GMHBA Limited |
| Brand | GMHBA |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Insurance |
| Media Type | Television |
| Length | |
| CEO/Founder | Chris Howatson |
| Executive Creative Director | Gavin Chimes |
| Senior Creative | Tom MacPhail |
| Senior Creative | Will Halstead |
| Chief Strategy Officer | Dom Hickey |
| Managing Partner | Rebecca Robertson |
| Group Account Director | Pat Nally |
| Business Manager | India Clarke |
| Executive Agency Producer | Holly Alexander |
| Production Assistant | Charlotte Breene |
| Editor | King Yong |
| Design Lead | Ellena Mills |
| Designer | Jason Nguyen |
| Studio Lead | Simon Merrifield |
| Production Company | The Pool Collective |
| Director | Matthew Thorne |
| Executive Producer | Courtney Lewis |
| Producer | Lauren Simpson |
| Director of Photography (DOP) | Andy Gough |
| Production Designer | Bianca Milani |
| Editor | Nicola Powell |
| Colorization | Crayon |
| Colorist | Daniel Stonehouse |
| Music / Sound Design | Heckler Sound |
| Executive Music Producer | Bonnie Law |
| Composer/ Creative Director | Johnny Green |
| Sound Designer | Dave Robertson |
| Chief Marketing Officer (CMO) | Helen Stevens |
| Advertising Manager | Johanna Gemmill |
| Advertising Manager | Jane Needham |
| Advertising Manager | Lee Sampson |
| Advertising Manager | Emily Shields |
More Work
SEE ALLFooty
- BRAND:
- GMHBA
- AGENCY:
- Howatson+Company
Twins
- BRAND:
- GMHBA
- AGENCY:
- Howatson+Company
Muppets
- BRAND:
- Subway
- AGENCY:
- McCann London
Bruce (30 sec)
- BRAND:
- Subway
- AGENCY:
- McCann London