Director of Photography (DOP)
at
Mr Black Roasters & Distillers
Auckland, New Zealand
| Title | Pornohraphy |
| Brief | To help our message hit home, we brought online issues to parent's doorsteps – literally. In this case, scantily clad porn stars Sue and Derek come knocking. While flustered at first, importantly the parent then handles it like a boss, demonstrating the key advice to parents - stay calm, because ‘you've got this’. The ad makes key points based on research, such as ease of access to pornography, and importance of consent. We close on a concise statistic which brings home the widespread prevalence of the issue at hand, as well as a call to action to drive traffic to the New Zealand Government’s online resources to help support these often difficult conversations that follow.Humour and the accessible tone of the ad play a crucial role in sparking conversations between parents and young people across the nation, on a topic often seen as taboo or too awkward to discuss. |
| Agency | Motion Sickness |
| Campaign | Keep It Real Online |
| Advertiser | New Zealand Government |
| Brand | New Zealand Government |
| Posted | November 2020 |
| Business Sector | Government & Other Authorities |
| Story | A public awareness campaign for the Government that reduces harm in children and young people spending more time online due to the COVID-19 lockdown. Keep it real online, a campaign that uses humour to show parents and caregivers how to have a chat with young ones about the dangers of the online world. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Sam Stuchbury |
| Associate Creative Director | Jordan Stent |
| Copywriter | Alex McManus |
| Art Director | Anna Maxwell |
| Production Company Producer | Joseph McAlpine |
| Line Producer | Emma Orchard |
| Director of Photography (DOP) | Marty Williams |
| Graphic Designer | Su-Chin Chow |
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