| Story | What if silver had a sound?It is with this simple idea that DAN Paris orchestrated the ad "The Sound of Hermès Silver".Pieces of the new Hermès collection were placed on 16 metallic turntables, each propelled by anintricately designed cogs mechanism. Lasers scanned the jewellery and triggered a sound, to finallycompose an experimental symphony.United Visual Artists, the British art and design practise, created a unique installation, in a Londonstudio, that could “play” the sound of silver.Under the progressive hands of YoggyOne, each sound was created as a unique interpretation of thesilver pieces, influenced by its shape, density, volume and weight.The director Caswell Coggins introduced his music video and documentary background to deliver adramatic, powerful narrative. Shot in 35mm, the installation breathes through deep blacks and vividwhites.Genuine exercise in style, "The Sound of Hermès Silver" is an emotive mash up of a precious metaland an artistic performance. |