Title | Fanta 'Orange Moon' |
Agency | Wunderman Thompson |
Campaign | Moon Vending Machine |
Advertiser | Coca-Cola Company |
Brand | Fanta |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Soft Drinks, Tonics |
Philosophy | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
Media Type | Social Media |
Length | |
Market | Mexico |
Community Management | Ogilvy |
Global Chief Creative Officer | Daniel Bonner |
Global Chief Creative Officer | Bas Korsten |
Regional Chief Creative Officer | Tom Murphy |
Global Executive Creative Director | Daniel Minaker |
Global Executive Creative Director | Sebastian Tarazaga |
Executive Creative Director | Jared Kozel |
Associate Creative Director | Ransom Haywood |
Associate Creative Director | Fallon Parker |
Senior Art Director | Kimberly Blasnik |
Senior Copywriter | Lauren Cesar |
Editor, 3D Designer | Ryan Rodinis |
Senior Head of Production | Rodrigo Sánchez |
Chief Executive Officer (CEO) | Sasan Saeidi |
Managing Director | Helder Santo |
Senior Account Director | Dana di Lello |
Social Managing Director | Kaleo Costa |
Head of Social & Performance | Alfredo Leyva |
Advertising Manager | Chiara Martini |
Advertising Manager | Ricardo Sánchez |
Advertising Manager | Rodrigo Gayón |
Advertising Manager | Diego Hernández |
Advertising Manager | Christian Janeth Guerrero |
Advertising Manager | Alejandra Castañón |
Advertising Manager | Mauricio Menese |