Title | Special Feature |
Agency | DDB Argentina |
Campaign | Special Feature |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Automotive Accessories & Services |
Story | Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to bring a heart-racing clash of man vs. vehicle in the thrilling new “Special Feature” for Volkswagen. |
Philosophy | The spot finds an overextended businessman storming out of a late night office meeting, determinedly making his exit to the parking garage. As he agitatedly reaches to open his Volkswagen car door, the vehicle automatically retreats, skillfully dodging the driver’s entrance and simultaneously amplifying the intensity of the overworked man. The two engage in a power struggle, facing off until the man finally concedes and the car door is opened as the fictitious “Stress Detector System” is disengaged. |
Media Type | Television |
Length | |
Executive Creative Director | Beto Cocito |
Creative Director | Juan Martínez |
Creative Director | Bruno Macri |
Executive Agency Producer | Claudio Migliardo |
Production Assistant | Michaela Picco |
Executive Producer (Chicago) | Diane Jackson |
Account Director | Graciela Combal |
Account Assistant | Manuel Quintana |
Creative Manager | Pablio Banchieri |
Production Company | Central Films |
Director | Rodrigo García Saiz |
Executive Producer | Mauricio Francini |
Post Production | Salado |
Post Executive Producer | Federico Ameglio (Salado) |
Editor | Alejandro Pi |
Editor | Mariano Baez |
Post Production | The Mill Chicago |
Post Executive Producer | Andrew Sommerville (The Mill) |
Post Producer | Samantha Letzler |
Colorist | Luke Morrison |
2D Artist | Randy McEntee |
2D Artist | Jonathan Freeman |
2D Artist | Michael Sarabia |
Music | TDL Buenos Aires |
Client | Manuel Quesnel |
Client | Martín Sorrondegui |