| Title | No Distractions |
| Agency | AMV BBDO |
| Campaign | No Distractions |
| Advertiser | Currys |
| Brand | Currys |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | With the summer tournaments season looming, the UK’s largest tech retailer, Currys unveils a new campaign ensuring customers they will get the best tech advice amidst the football frenzy. Teaming up with AMV BBDO and Spark Foundry, Currys showcases the lengths its expert colleagues go to avoid football distractions, whilst assisting customers in choosing the perfect TV for what is set to be a nail-biting summer of sport. Under the “Beyond Techspectations” platform, the “No Distractions” campaign spotlights Currys colleagues’ ingenious methods of sidestepping football fever to offer unparalleled guidance to shoppers seeking top-of-the-line Samsung, LG, or Hisense models. The campaign includes three ads of 30 and 20 seconds, each illustrating a Currys colleague’s comical endeavours to stay football-free. From sporting giant cartoon eye mask, to donning human-sized dog cones, to turning a head 180 degrees like an owl when a customer changes the channel to the football, the antics are as hilarious as they are effective in showcasing Currys' commitment to customer service. The films were directed by Greg Bell through Red Studios. The campaign is set to roll out across TV and online video platforms emphasising Currys' unbeatable offer: a chance to win a guaranteed cash reward ranging from £25 to £100k with the purchase of any TV over £499. For more information, visit www.currys.co.uk . |
| Media Type | Television |
| Length | |
| Production Company | Nice Shirt Films |
| Offline Editing | Tenthree |
| Advertising Manager | Dan Rubel |
| Advertising Manager | Ailsing Lancaster |
| Advertising Manager | Martin Burke |
| Advertising Manager | Usha Kapil |
| Chief Creative Officer | Nick Hulley |
| Chief Creative Officer | Dave Westland |
| Creative Director | Jeremy Tribe |
| Creative Director | Dave Westland |
| Creative Team | Alicia Cliffe |
| Creative Team | Laurens Grainger |
| Planning Team | Sam Williams |
| Planning Team | Summer Taylor |
| Account Management Team | Alex Bird |
| Account Management Team | Jonny White |
| Account Management Team | James Brenchley |
| Account Management Team | Leo Hollond |
| Agency Producer | Trish Russell |
| Agency Producer | Rory Elms |
| Media Agency | Spark Foundry |
| Media Team | Kazmir Brown |
| Media Team | Oli Moore |
| Media Team | Olivia Chads |
| Media Team | Vaughan King |
| Production Company | Red Studios |
| Director | Greg Bell |
| Producer | Richard Martin |
| Offline Editor | Quin Williams |
| Post Production | No.8 |
| Post Production | Red Studios |
| Audio Post Production | No.8 |