MasterCard - "Room for Everyone "

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Poland

Awards

132

Brand: MasterCard
Country: Poland

Advertiser: Mastercard International

Title	Room for Everyone
Agency	McCann Worldgroup Sp. z o.o.
Campaign	Room for Everyone
Advertiser	Mastercard International
Brand	MasterCard
Posted	June 2024
Business Sector	Credit Cards
Story	Mastercard launched "WhereToStart," a digital tool to help Polish and Ukrainian businesses identify optimal locations to open shop using a complementary business data model. Part of the 'Room for Everyone' initiative, it builds on the successful 'Where to Settle' platform, which earned the SDG Grand Prix and Titanium Lion at Cannes. With over 310,000 new companies in Poland in 2022 and 1,000 new businesses daily, many of which are Ukrainian, "WhereToStart" aims to support this entrepreneurial growth. It helps entrepreneurs find the best location for their businesses using anonymized Mastercard spending trends and additional data like street traffic and noise levels. This tool, free of charge, offers information previously available only to large companies. WhereToStart is user-friendly, requiring no registration, and works on both mobile and desktop devices. It provides insights into business potential, surroundings, and complementary businesses, helping users make informed decisions. It covers 37 major Polish cities and includes access to commercial property listings, thanks to a partnership with the Morizon-Gratka Group. Data is aggregated and anonymized according to Mastercard's secure processing rules, ensuring user privacy.
Media Type	Case Study
Length	135 seconds
Production Company	Craft
Account Supervisor	Anna Sokołowska
Art Director	Barbara Olech
Broadcast Producer	Damian Szojda
Copywriter	Anna Posuniak
Creative Director	Bartosz Jeglejewski
Graphic Designer	Kamil Rekosz
Managing Director / Executive Creative Director	Marcin Sosiński
Motion Designer	Magdalena Bąk
Senior Art Director	Adam Głowacki
Senior Art Director	Paweł Cholewa
Senior Copywriter	Ignacy Lukasiewicz
Senior Copywriter	Kamil Kuć
Senior Copywriter	Mateusz Gaca
Senior Strategist	Michał Sławiński
Traffic Manager	Jędrek Zamorowski
Global Chief Creative Officer	Javier Campopiano
Editor	Aindreas O’Gallchoir
Editor	Ilya Katsap
Production Company	Dynamo Film
Director	Tomasz Okulicz
Director of Photography (DOP)	Iwo Rachwał