Nikon - "Mutanttree"

Circus Grey

Circus Grey Lima, Peru

Awards

202

Brand: Nikon
Country: Peru

Advertiser: Nikon

Title	Mutanttree
Agency	Circus Grey
Campaign	Natural Intelligence
Advertiser	Nikon
Brand	Nikon
Date of First Broadcast/Publication	2023 / 6
Business Sector	Cameras & Video Cameras
Tagline	Don't give up on the real world
Story	Artificial Intelligence is trending. Millions of people around the world are obsessed with creating incredible surreal images of everything you can imagine, just by entering a few keywords. We've all seen the mind-blowing images of Donald Trump being caught by the police, the pope modeling like a fashion campaign, the selfies from the last dinner, or the non-existent surreal landscapes. But this obsession with the artificial and synthetic is making us forget that our world is full of surprising places that are often much more impressive than fiction. For photographers and image creators, this context is complicated, because digital technology is slowly displacing artisan art and, in some cases, it directly affects their work and earnings. Can we stand up against this trend and revalue the real world and photography? That's why it was important to Nikon to remind people that nature and the natural world can defy our imagination and that the best way to capture it is to shoot it with a great camera.
Media Type	Print
Global Chief Creative Officer	Javier Campopiano
Chief Creative Officer	Diego Medvedocky
Chief Creative Officer	José Luis Rivera y Piérola
Chief Creative Officer	Charlie Tolmos
Advertising Manager	Gonzalo Cortez
Chief Creative Officer	Alexis Ospina
Executive Creative Director	Piero Oliveri
Creative Director	Gonzalo Aste
Art Director	Francisco Ayras
Art Director	Daniel Marco Muñoz
Art Director	Miguel Ucañan
Copywriter	Tomás Cruz
Copywriter	Percy Rocha
Copywriter	Víctor Díaz