Title | Talkin’ Like Walken |
Agency | Goodby Silverstein & Partners |
Campaign | Talkin’ Like Walken |
Advertiser | BMW |
Brand | BMW of North America |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Cars |
Philosophy | BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken. |
Media Type | Television |
Length | |
Music / Sound Design | Sonic Union |
Advertising Manager | Sebastian Mackensen |
Advertising Manager | Marcus Casey |
Advertising Manager | Albrecht Pagenstert |
Advertising Manager | Lisa Judge |
Advertising Manager | Lauren Martens |
Advertising Manager | Zach Ambrosino |
Advertising Manager | Timothy Sumter |
Advertising Manager | John Doyle |
Advertising Manager | Phil Dilanni |
Partner | Rich Silverstein |
Chief Creative Officer | Margaret Johnson |
Executive Creative Director | Matt Edwards |
Executive Creative Director | Wes Phelan |
Associate Creative Director | Kevin Leung |
Associate Creative Director | Clemens Zlami |
Copywriter | Zak DeLange |
Copywriter | Colin Nissan |
Art Director | Andrew Congleton |
Art Director | Sean Farrell |
Head of Production | Jim Haight |
Broadcast Producer | Matt Flaker |
Broadcast Producer | Daniel Chang |
Graphic Designer | Jim King |
Agency Producer | Hanna Hegnell |
Design Director | Rachael Stamps |
Artist | Joanna Pham |
Artist | Maria Leung |
Managing Partner | Leslie Barrett |
Account Director | Tom Powers |
Account Director | Olivia Mullen |
Account Manager | Clayton Bishop |
Head of Strategy | Bonnie Wan |
Strategy Director | Katie Coane |
Strategy Director | nik poon |
Communications Planner | Christine Chen |
Communications Director | Dong Kim |
Communications Planner | Charlotte Cordova |
Research & Development | Jane Warren |
Strategist | Whitney Thomas |
Communications Director | Meredith Vellines |
Director of Business Affairs | Judy Ybarra |
Business Affairs Manager | Heidi Killeen |
Traffic | Ruchele Eisenman |
Traffic | Edgar Ornelas |
Actor / Celebrity | Christopher Walken |
Production Company | Hungry Man |
Director | Bryan Buckley |
Producer | Matt Lefebvre |
Executive Producer | Caleb Dewart |
Executive Producer | Kim Dellara |
Director of Photography (DOP) | Hoyte van Hoytema |
Production Designer | David Skinner |
Production Manager | Will Vudmaska |
1st AD | Craig Owens |
Post Production | Company 3 |
Colorist | Tom Poole |
Color Producer | Shannen Troup |
VFX Company | The Mill LA |
VFX Creative Director | John Leonti |
VFX Executive Producer | Hillary Thomas |
VFX Producer | Sherilyn Martin |
Shoot Supervisor / 2D Lead / VFX Supervisor | Nhat Tran |
2D Artist | Sandra Ross |
VFX Coordinator | Rachel Dorrothy |
Editing Company | Cabin Edit |
Editor | Chan Hatcher |
Editorial Producer | Katy Lester Zamora |
Sound Designer | Steven Rosen |
Sound Designer | Kelly Oostman |
Audio Assistant | Graham Carpenter |
Audio Assistant | Alex Thiel |
Sound Director | Justine Cortale |
Agency | Goodby, Silverstein & Partners |