Title | Smith Dinner Menu |
Brief | Smith is a restaurant that guarantees a new experience for regular customers as well as first-time visitors. It has an ever-changing menu and a collection of plates and cutlery from all over the world, so the odds of eating off the same plate twice are slim. This inspired a series of menus as eclectic as the tableware. The ever-changing newspaper menu has become a signature of the restaurant. For example, the brunch menu showcased raw items on the cover and delicious cooked dishes inside. |
Agency | Leo Burnett Toronto |
Campaign | Smith Restaurant + Bar |
Advertiser | Smith Restaurant + Bar |
Brand | Smith Restaurant + Bar |
Posted | November 2016 |
Business Sector | Restaurants & Fast Food |
Story | Smith is a restaurant that creates a unique experience for every new and returning visitor. They have an everchanging menu, and a collection of plates and cutlery gathered from all over the world. The odds of you eating off the same plate twice, are pretty slim. This inspired us to design a menu series that when combined became as eclectic as the plates you ate from. |
Media Type | Case Study |
Chief Creative Officer | Judy John |
Group Creative Director | Ryan Crouchman |
Art Director | Dejan Djuric |
Art Director | Lisa Greenberg |
Designer | Dejan Djuric |