Axe - "Oops I forgot this at your place collection"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

Awards

2370

Brand: Axe
Country: Spain

Advertiser: Unilever

Title	Oops I forgot this at your place collection
Agency	LOLA MullenLowe
Campaign	OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION
Advertiser	Unilever
Brand	Axe
Date of First Broadcast/Publication	2023 / 2
Business Sector	Deodorants
Philosophy	Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create a nice opportunity for a second date. People can purchase the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION" through delivery apps like Rappi or through interactive vending machines during Valentine's Day month. Whether it's a spontaneous gesture or a well-thought-out plan, AXE and LOLA are giving people the chance to leave a memorable scent in the heart of their crush.
Media Type	Digital
Length	56 seconds
Advertising Manager	Caroline Gregory
Advertising Manager	Francisco Cevasco
Advertising Manager	Florencia Villar
Advertising Manager	Angel Martinez
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Copywriter	Augusto Callegari
Creative Director	Jorge Zacher
Art Director	Pedro Mezzini
Managing Director	Tom Elliston
Account Director	Catalina Aguirre
Account Supervisor	Cristina Panea
Head of Production	Felipe Calviño
Head of Production	Enrique Caballero
Global Business Director	Federico Duberti
Agency	IPG Global
Global Strategic Planner	Gerard Crichlow
Direction	Holzman & Cabuli
General Producer	Nano Tidone
Producer	Eva Manzi
Line Producer	Rosario Rodriguez Cappa
Director of Photography (DOP)	Mariano Monti
Art Director	Valentina Luppino
Wardrobe	Soledad Muñiz
Editor	Joaquín Pellarolo
Post Production Coordinator	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz