Title | Creativity Reinvents The Classics |
Title (original language) | Réinventer les Classiques (anglais) |
Agency | Publicis Conseil |
Campaign | Creativity Reinvents The Classics |
Advertiser | Nescafé |
Brand | Nescafé Dolce Gusto |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | will.i.am réinvente le tube planétaire d'Otis Redding « (Sittin' On) The Dock of the Bay », pendant que NESCAFÉ® Dolce Gusto® transforme une simple tasse de café classique en une expérience café étonnante et jamais vue. |
Media Type | Case Study |
Length | |
Soundtrack | (Sittin' On) The Dock of the Bay |
Director | Variable |
Production Company | The Gang Films |
Agency Producer | Pierre Marcus |
Agency Producer | Benjamin Besnainou |
Sound Producer | Boris Jeanne |
Sound Production | Prodigious |
Production Company Producer | Jean Villiers |
Head of Production | Jeanne-Marie de la Fontaine |
Post Production | Karine Friang |
Post Production | Prodigious |
Director of Photography (DOP) | Chris Sabogal |
Business Affairs | Carlos Serrano |
Business Affairs | Till Buisson |
Business Affairs | Romain Busnel |
Music | will.i.am . |
Actor / Celebrity | will.i.am . |
Executive Creative Director | Olivier Desmettre |
Executive Creative Director | Fabrice Delacourt |
Copywriter | Simon Dhamelincourt |
Art Director | Quentin Schweitzer |
Art Director | Anick Gourlaouen |
Account Manager | Laurent Duvivier |
Account Manager | Vanessa de Brosses |
Account Manager | Emilie Jeanneau |
Account Manager | Benjamin Mollier |
Account Manager | Gersende Boillot |
Account Manager | Anne Combe |
Account Manager | Louise Bolzinger |
Account Manager | Siham Cheikh |
Strategic Planner | Alastair Maclean |
Strategic Planner | Megan Gutman |
Strategic Planner | Daniel Groh |
Social Media Expert | Marion Meyer |
Media Planner | Nicolas Izel |
Advertising Manager | Axel Touzet |
Chief Marketing Officer (CMO) | Céline Colin |
Marketing Director | Irene Balascas |