| Title | True Love |
| Agency | Rethink Communications Inc. |
| Campaign | True Love |
| Advertiser | Kraft Heinz |
| Brand | Heinz |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | This story of a lonely potato meeting his true love may have you crying in your ketchup. Heinz Ketchup tells a love story 150 years in the making. French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for their newest spot the brand has taken that connection a step further. “True Love” tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit “What About Love”, the spot brings a tongue in cheek charm to the classic food pairing. The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it." said Nina Patel, Head of Brand Build Communications & Innovation at Kraft Heinz Canada. |
| Media Type | Television |
| Length | |
| Production Company | Radke |
| VFX & Color | Alter Ego |
| Creative Director | Mike Dubrick |
| Creative Director | Joel Holtby |
| Art Director | Hayley Hinkley |
| Copywriter | Jacquelyn Parent |
| Producer | Alex Butt⠀ |
| Director | Michael Clowater |
| Director of Photography (DOP) | Andre Pienaar⠀ |
| Editing Company | Saints Editorial |
| Editor | Mark Paiva |
| Assistant Editor | Giuseppe Piccolo⠀ |
| Color Assist | Wade Odlum |
| Color Assist | James Graham |
| Flame Artist | Darren Achim |
| VFX Artist | Eric Perrella |
| VFX Artist | Alex Boothby |
| VFX Assistant | Alexa Salsberg |
| VFX Assistant | Hali Gale |
| VFX Producer | Jane Garrah |
| VFX Executive Producer | Hilda Pereira |
| Audio | Vapor Music |
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