Title | Diversish |
Agency | AMV BBDO |
Campaign | Diversish |
Advertiser | Valuable 500 |
Brand | Valuable 500 |
Posted | April 2019 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | It is the first time disability has been discussed on the main stage at the event. "Diversish", by Abbott Mead Vickers BBDO, satirises businesses that call themselves diverse but overlook, ignore or postpone anything to do with disability. The campaign coincides with The Valuable 500 initiative, which aims to tackle this trend of companies claiming to be diverse but excluding disability from that definition. The work was created by Polina Zabrodskaya and Michael Jones, and directed by James Rouse through Outsider. |
Media Type | |
Director | James Rouse |
Creative team | Michael Jones |
Creative team | Polina Zabrodskaya |
Strategist | Margaux Revol |