Polina Zabrodskaya
Creative Partner at AMV BBDO
London, United Kingdom
TitleDiversish
Agency
Campaign Diversish
Advertiser Valuable 500
Brand Valuable 500
PostedApril 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story It is the first time disability has been discussed on the main stage at the event. "Diversish", by Abbott Mead Vickers BBDO, satirises businesses that call themselves diverse but overlook, ignore or postpone anything to do with disability. The campaign coincides with The Valuable 500 initiative, which aims to tackle this trend of companies claiming to be diverse but excluding disability from that definition. The work was created by Polina Zabrodskaya and Michael Jones, and directed by James Rouse through Outsider.
Media Type Print
Director
Creative team
Creative team
Strategist

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