| Title | Diversish |
| Agency | AMV BBDO |
| Campaign | Diversish |
| Advertiser | Valuable 500 |
| Brand | Valuable 500 |
| Date of First Broadcast/Publication | 2019 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | To spread the word about a global movement to put disability on business leaders' agenda, the Valuable 500 created a call-to-action campaign based on a word they coined to describe companies who claim to care about diversity but leave out disability: DIVERSish. The film illustrates common types of diversish behaviour through a series of fictional interviews with business executives Asked to describe ways their organisations have considered the needs of people with disabilities, they fumble for answers, which end up ranging from dismissive to unintentionally offensive. |
| Media Type | Web Film |
| Length | |
| Production Company | Outsider |
| Sound Production | Factory Studios |
| Post Production | Electric Theatre Collective |
| Director | James Rouse |
| Creative team | Michael Jones |
| Creative team | Polina Zabrodskaya |
| Strategist | Margaux Revol |
| Editing Company | Work Post |