| Title | McSafe: Buckle Up |
| Agency | DDB Praha |
| Campaign | Drive Safe. Never Hungry (McSafe) |
| Advertiser | McDonald's |
| Brand | Mcdrive |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Drive Safe. Never Hungry |
| Story | Hungry drivers aren’t always the safest drivers. They become frustrated quicker, they’re more annoyed and more often unfocused, tired drivers. With McDonald’s being one of the biggest providers of food to drivers in Czech Republic, we can take a strong stand and encourage drivers to drive safely. We created a drive safely campaign telling people not to drive hungry, but to drive safely. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Gert Laubsher |
| Chief Creative Officer | Radouane Hadj Moussa |
| Art Director | Denis Dudek |
| Designer | Jan Tomáaek |
| Account Manager | David `Rámek |
| Business Director | Nikola Bochová |
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