Title | Puzzle |
Agency | TBWA\PARIS |
Campaign | No condom, no sex |
Advertiser | Aides |
Brand | AIDES |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex » |
Problem | AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all. |
Media Type | Television |
Length | |
Soundtrack | Almost Naked |
Advertising Manager | Christian Andréo |
Advertising Manager | Antoine Henry |
Advertising Manager | Charmaine Da Costa Soares |
Account Manager | Anne Vincent |
Account Manager | Véronique Fourniotakis |
Account Manager | Marion Floch |
Account Manager | Teddy Notari |
Creative Director | Jean-François Goize |
Art Director | Marianne Fonferrier |
Copywriter | Antoine Colin |
Art Buyer | Julie Champin |
Production | ELSE\ |
Agency Producer | Jennifer Bauche |
Agency Producer | Cathy Pericone |
Director | Aurélien Chauvaud |
Director | Ilan Rosenblatt |
Media Director | Pierre Draber |
Music Company / Composer | ELSE\ |
Sound | Fabrice Pouvreau |
Music Composer | Graciano Gracy |
Music Composer | Ireland Paje |
Music Composer | Piot Riz |