Title | Mindsets |
Agency | FCB Canada |
Campaign | Mindsets |
Advertiser | Canadian Down Syndrome Society |
Brand | Canadian Down Syndrome Society |
Posted | November 2021 |
Business Sector | Charities, Foundations, Volunteers |
Story | Fitness holds the power to improve cognition for people with Down syndrome. Down syndrome athletes have observed strengthened memory, enhanced learning, boosted social skills, and increased confidence – all of which allow for a more independent lifestyle. But it’s never been proven, so we recruited 200 people with Down syndrome to do just that.Introducing Mindsets, an evidence-based, globally unprecedented study to prove the link between fitness and cognition for the Down syndrome community. |
Media Type | Case Study |
Chief Creative Officer | Nancy Crimi-Lamanna |
Executive Creative Director | Andrew MacPhee |
Associate Creative Director | Michael Morelli |
Associate Creative Director | Marty Hoefkes |
Copywriter | Jon Dawe |
Art Director | Jerry Yang |
Chief Strategy Officer | Shelley Brown |
Strategy Director | Eryn LeMesurier |
Strategy Coordinator | Audrey Zink |
Managing Director | Tim Welsh |
Account Director | Blake Connolly |
Account Supervisor | Ilaria Ragno |
Agency Producer | Adriana Laborde |
Project Manager | Cori Pettit |
Production Artist | Douglas Hayter |
Production Artist | Jesse Reid-Smith |
Production Artist | Dominic Pimpare |
PR | Shannon Stephaniuk |
Production Company | FuelContent |
Director | Scott Drucker |
Director of Photography (DOP) | Scott Drucker |
Cameraman | Scott Drucker |
Cameraman | Chet Tilokani |
Photographer | Chet Tilokani |
Editor | Jon Garofalo |
Sound Design Company | Grayson Matthews |
Kelly McCluskey | |
Director | Mark Domitric |
Brian Bernard | |
Rich Hamilton | |
App design | Bliss Interactive |