Title | Sunday Lover |
Title (original language) | Dominguero |
Agency | Proximity Madrid |
Campaign | Sunday Lover |
Advertiser | Loterías Y Apuestas Del Estado |
Brand | El Gordo De La Primitiva |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Lottery & Gambling |
Philosophy | In Spain there is a funny denomination for those people who love sundays: “dominguero” (sunday lover). people who want to make thousands of plans that day and bring with them all the possible elements to make it a reality. We have recreated that character by exaggerating his passion for sundays to the maximum. announcement translation: How i like sundays. because whatever happens there is a minimum jackpot of 5 million euros. play every sunday to Gordo de la Primitiva. |
Media Type | |
Creative Team | David Vijil |
Creative Team | José Luis Diez |
Creative Team | Fernando Esteban |
Creative Team | Gemma Selga |
Photographer | Alberto Escudero |