Title | Don't play with death |
Agency | LG2 |
Campaign | Don't play with death |
Advertiser | Lifesaving Society |
Brand | La Société de sauvetage |
Posted | June 2024 |
Business Sector | Charities, Foundations, Volunteers |
Story | To mark the start of Safe Boating Awareness Week, the Quebec division of the Lifesaving Society has yet again teamed up with creative agency LG2 to launch a groundbreaking awareness campaign. The initiative, which highlights the dangers of not wearing a personal flotation device (PFD), features a boater playing with death, set to upbeat music. Deployed on television and social media, the 30-second spot underscores both the absurdity and the risks of going out on the water without a PFD. |
Media Type | Digital |
Length | |
Executive Creative Direction | Geneviève Langlois |
Creative Director | Frédéric Tremblay |
Art Director | Gabrielle Turcotte |
Client Supervisor | Carl Milette |
Agency Producer | Lina Piché |
Agency Producer | Valéry Lewis |
Production Company | Gorditos |
Production | Véronique Poulin |
Direction | Nicolas Monette |
Director of Photography (DOP) | Jean-François Lord |
Post Production | Shed |
Sound | Circonflex |
Engineering | Circonflex |
Copywriting | Christian O’Brien |