Title | The First Ahhh! |
Agency | Le Pub |
Campaign | The First Ahhh |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2024 / 4 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®. In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years. ‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world. |
Media Type | Television |
Length | |
Chief Executive Officer (CEO) | Bruno Bertelli |
Global Chief Creative Officer | Bruno Bertelli |
Global Chief Creative Officer | Cristiana Boccassini |
Chief Creative Officer | Mihnea Gheorghiu |
Associate Creative Director | Alessandro Agnellini |
Associate Creative Director | Fernando Dominguez |
Associate Creative Director | Livio Gerosa |
Chief Creative Officer | Felipe Cury |
Executive Creative Director | Greg Kickow |
Creative Director | Yan Prado |
Creative Director | Rodrigo Visconti |
Creative Director | Guy Lewis |
Chief Strategy Officer | Sol Ghafoor |
Group Strategy Director | James Moore |
Strategic Planner | Alex Moore |
Data Strategist | Ilko Petkov |
Head of Strategy | Silvia Paes |
Group Account Director | Madalina Marica |
Account Manager | Tinatin Prangishvili |
Client Services Director | Shirine Aoun |
Account Manager | Giulia Anselmi Aguilera |
Account Manager | Chiara Allievi |
Production Company | Tempomedia Productions |
Director | Alex Feil |
Director of Photography (DOP) | Paul Guilhaume |
Executive Producer | Vera Portz |
Producer | GUNNAR MEYER |
Editor | Iain Whitewright |
Editor | Fabrizio Squeo |
Colorist | Julien Alary |
Post Production | Prodigious Bangkok |
Post Production | Gabha Studios |
Sound | DISC2DISC |
Advertising Manager | Nabil Nasser |
Advertising Manager | Daniela Iebba |
Advertising Manager | Alexander Drake |
Advertising Manager | Elena Marcos Izquierdo |
Advertising Manager | Rob van Griensven |
Advertising Manager | Valeria Lebedeva |
Advertising Manager | Bram Reukers |
Advertising Manager | Jonathan O’Lone |
Advertising Manager | Felipe Delgado |
Advertising Manager | Mark Van Iterson |
Advertising Manager | Caroline van Hoff |