| Title | Crash Text |
| Agency | Saatchi & Saatchi |
| Campaign | Crash Text |
| Advertiser | Kia Motors |
| Brand | Kia |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Corporate Communication |
| Story | Once you start typing that first letter, you immediately start to lose concentration on driving. One letter is all it takes. The film shows letters of the alphabet being destroyed using images such as burning metal, cracked glass, splatters of blood and shards of exploding glass, seen close-up, in slow motion. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Richard Copping |
| Copywriter | Simon Raffaghello |
| Art Director | Raja Rizkallah |
| Copywriter | Ionut Cojocaru |
| Copywriter | Anjum Shaikh |
| Animation | Raja Rizkallah |
| Account Manager | Tarek Akil |
| Music | Tim Hecker |
| Music | Warp Music |
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