Title | Magnum Art 1 |
Agency | LOLA MullenLowe |
Campaign | Magnum Art |
Advertiser | Unilever |
Brand | Magnum |
Posted | November 2011 |
Product | Magnum Temptation Chocolate |
Business Sector | Ice Cream |
Tagline | Ridiculously overfilled with stuff. |
Story | Magnum launched the New Magnum Temptation, the first Magnum ice cream with liquid-filled bonbons inside, developed using a special technology. To communicate this new product we created this series of pieces by experimenting with high-speed photography combined with ice cream explosions.The result was an artistic reformulation of the ice creams’ ingredients. |
Media Type | |
Creative Director | pablo monzon |
Copywriter | pablo monzon |
Copywriter | Martín Feijóo |
Art Director | Gustavo Marioni |
Art Director | Esteban Franco |
Photographer | Mike Diver |
Photographer | Pedro Aguilar |