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Gaston Soto
Gaston Soto
Head of Art, Creative Director at BBH Singapore
Singapore, Singapore
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TitleEveryone helps someone nearby, not everyone helps someone far away
Agency
Campaign Everyone helps someone nearby
Advertiser Global Angels
Brand Global Angels
Date of First Broadcast/Publication 2011 / 6
Business Sector Charities, Foundations, Volunteers
Tagline Everyone helps someone nearby, not everyone helps someone far away.
Philosophy Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency.
Given a small window of 48 hours, teams were given a simple brief from this year's chosen cause-Global Angels, a foundation championing children's causes, providing sustainable solutions. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. 
Media Type Television & Cinema
Copywriter
Art Director

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