| Title | Sonae Brand Identity System |
| Agency | Ivity Brand Corp |
| Campaign | Sonae Brand Identity System |
| Advertiser | Sonae |
| Brand | Sonae |
| Posted | July 2011 |
| Business Sector | Corporate Communication |
| Philosophy | SONAE has always been ahead of its time. After 50 years in business, the multinational retail group with over 40,000 staff across the world approved deep structural changes, and wanted to communicate those changes in an energetic and rallying way. In order to give substance to those changes, making them visually tangible, it was necessary to create a new system of identity. |
| Result | In just six month the new brand has generated an enthusiasm that is unparalleled in the history of the group, thus achieving the aims of signalling change and the future. |
| Media Type | Packaging, Branding & Design |
| Creative Director | Pedro Pires |
| Account Director | Vera Rhodes |
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