| Title | Names of Blood |
| Agency | Leo Burnett Colombia |
| Campaign | Names of Blood |
| Advertiser | International Commitee of Red Cross |
| Brand | Cruz Roja Colombiana |
| Posted | July 2012 |
| Product | Blood Bank |
| Product (original language) | Banco de Sangre |
| Business Sector | Blood/Organ Donation |
| Tagline | One Life Saves Another One |
| Tagline (original language) | Una Vida Salva a Otra |
| Story | Utilizamos como recurso visual las mangueras que se usan en las transfusiones de sangre para comunicar de manera literal: cuando se dona sangre se salva una vida. |
| Media Type | Newspaper |
| Market | Colombia |
| Production Company | el cisne |
| Art Director | fabio uribe |
| Creative Director | andres hernandez |
| Creative Director | diego almanza |
| Creative Director | Camilo Carvajal |
| Executive Creative Director | Mauricio Sarmiento |
| Executive Creative Director | Fernando Hernández |
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