Title | Brand Identity – Window into the World |
Agency | Leo Burnett Chicago |
Campaign | Brand Identity – Window into the World |
Advertiser | The Field Museum |
Brand | The Field Museum |
Date of First Broadcast/Publication | 2018 |
Business Sector | Museums & Monuments |
Philosophy | The introduction of a new Field Museum brand comes at an important time. This year, the museum’s 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand’s image from passive to active and strong. |
Media Type | Case Study |
Length | |
Agency Account Supervisor | Monica Stahl |
Agency Account Director | Bob Raidt |
Agency Account Director | Sarah Paulsen |
Agency Planning Director | Jaime McGill |
Global Chief Creative Officer | Mark Tutssel |
Chief Creative Officer | Britt Nolan |
Associate Creative Director | Pete Lefebvre |
Copywriter | Pete Lefebvre |
Design Company | Leo Burnett, Chicago |
Design Director | Rob Schellenberg |
Design Director | Kyle Poff |
Design Director | Natalia Kowaleczko |
Head of Design | Alisa Wolfson |
Designer | Scott Cress |