| Title | Beige Fractal |
| Agency | J. Walter Thompson - Tunis |
| Campaign | Vitalait Fra |
| Advertiser | Centrale Laitière de Mehdia |
| Brand | Vitalait |
| Posted | March 2011 |
| Business Sector | Milk & Cold Desserts |
| Problem | <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Arial; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; color:black; mso-ansi-language:EN-GB; mso-fareast-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> Florida is one of the oldest chewing gum brands on the Tunisian market. They also were the first to launch a dental chewing gum. But the market is now opening up and Florida are facing competition from imported brands; all communicating around rational benefits for the teeth. |
| Result | <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Arial; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; color:black; mso-ansi-language:EN-GB; mso-fareast-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> Our solution is to differentiate Florida from its competitors by putting forward the emotional benefit from having good teeth: a powerful smile |
| Media Type | Billboard |
| Account Manager | Donia Gribaa |
| Account Director | Sami Jaidane |
| Illustrator | Adel Beji |
| Copywriter | Karim El Kik |
| Art Director | cynthia taurand |
| Creative Director | Karim El Kik |
| Executive Creative Director | Ahmed El Zoghlami |