| Title | Always on call |
| Agency | J. Walter Thompson |
| Campaign | Always on call |
| Advertiser | RAC Roadside Assistance |
| Brand | RAC Roadside Assistance |
| Date of First Broadcast/Publication | 2013 / 7 |
| Business Sector | Standards Authorities |
| Philosophy | The RAC has kicked off a new ad to promote its Roadside Assistance team. The commercial shows a very bored photographer waiting to take a photo of the roadside Assistance team patrol team who are on-call 24/7. |
| Media Type | Television |
| Length | |
| Director | Jesse McElroy |
| Executive Creative Director | Mark Harricks |
| Creative Director | John Lam |
| Art Director | Adam Bodfish |
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