| Title | Navidad 1 |
| Agency | Proximity Colombia |
| Campaign | They Are Not Holiday Lights |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Posted | April 2019 |
| Business Sector | Road Safety |
| Tagline | It's not Christmas lights, it's an accident due to excessive alcohol |
| Story | The end of the year season is one of the most dangerous on the country's roads. Between increased traffic, alcohol consumption and holiday conditions, the roads are filled with dangerous vehicles. Because of this, the highest number of traffic accidents in Colombia is recorded during the holiday season. Also, the highest number of deaths from this cause. For Honda, nothing matters more than people, nothing matters more than their well-being and safety, so we launched some awareness prints not to drive and drive. |
| Media Type | |
| Creative Director | Christian Tufano |
| Art Director | Juan Parra |
| Copywriter | Camilo Garzón |
| Art Director | Cristian Cano |
More Work
SEE ALLNavidad 2
- BRAND:
- Honda
- AGENCY:
- Proximity Colombia
Pixels Not Paper
- BRAND:
- Pumped for Change
- AGENCY:
- PUMPED